Interview With Daniel Jordan From RayWear Clothing Company

Interview With Daniel Jordan From RayWear Clothing Company
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RayWear Clothing Company founder, Daniel Jordan, has long been concerned about the countless workers exposed to harsh grow lights day after day for months on end. He believes the cultivators who make a living under these conditions deserve to be in a safe working environment where their health isn’t at risk. So he began researching light radiation and ways to protect people from it.

Looking for innovative clothing solutions to protect workers from harmful UV rays, Daniel researched a number of companies that specialize in sun-blocking apparel. However, he also discovered that grow lights emit an entire spectrum of light, including non-UV rays, that can pose serious risks to human skin. This means that even health-conscious workers who wear protective clothing are only shielding themselves from a small portion of the potentially dangerous radiation emitted by these lights. As such, it is essential for employers to seek out cutting-edge clothing technologies that protect against this broader range of light sources.

Armed with this knowledge, Daniel set out to develop a unique line of protective clothing with the safety of cannabis cultivators in mind. He worked with dermatologists and clothing designers to determine which materials possess the most protective properties. Thus,  RayWear Clothing was born.

Daniel, we know some tragic events led you to eventually launch RayWear Clothing. What helped you be able to transform loss and grief into a passion for protecting those in the indoor grower industry?

Losing family members so close together was a real tragedy.  I think tragedies can either shut you down or inspire you. Thankfully, I have never been one to shut down.  Having that pain in our family was a constant reminder of what I was hoping to protect others from. Working from that perspective made everything else rather easy by comparison.

How did your prior knowledge and interest in the indoor growing and gardening industry help bolster you along the way as you launched RayWear Clothing?

I am never the smartest person in the room, but I am very good at finding and surrounding myself with those people. And that is how I approached RayWear. I actively sought out those who could move the needle forward. Those who knew the industry more than me, who knew about the science more than me, who knew about fabrics more than me, etc. I just knew I could learn everything they were willing to teach and share. My professional background revolved heavily around High-End Customer Service and Business Development. Those skillsets, with a willingness to be humble and realizing I was going to fail more than I succeeded for a while, was how I got to where we are now.

What are the major risks in terms of light exposure for those who enjoy indoor gardening?

Full-Spectrum radiation exposure is the major risk. So many growers assume because they are not in the sun, then they are fine. Much of that has to do with the lack of education around the reality of light radiation, and what we have been historically told. Just consider the basic reality of indoor cultivation. Any grow room, no matter how big or small, is essentially a tanning bed for plants. It is a small space, with highly reflective surfaces that you flood with radiation to affect a biological response. That radiation is either going into the plant or the person working next to it. How long would a grower work in a tanning bed without protection? But we do it for hours upon hours in a grow room.

Can you explain a bit more about the science behind your RayWear Clothing products and how they protect the wearer from UV rays?

We do much more than protecting against UV.  We are the only ones offering full-spectrum protection against UV, Visible and Infrared (IR), which is the spectrum of radiation that all growers are exposed to.  There is a lot of science to this question, but anyone can go to our site and get all of it.

How have your RayWear products been received by indoor gardening enthusiasts and companies?

Great. Once people have our product, it becomes their favorite shirt. Growers can’t imagine growing without it. Once people understand who we are, why we are here, and what our product is for, we form amazing relationships. Just getting people to take that first step of trust is more difficult. But that is our problem to solve, not theirs, and we are not going anywhere so we have plenty of time to work on that.

What other areas of the indoor gardening and growing industry do you feel have room for improvement or innovation?

I am not the smartest or best person to ask for this question. There are plenty of people who can speak to the industry as a whole with more authority than me. Our only focus is on educating and protecting growers. That is the lane we want to be in.

What is next for you and the RayWear Clothing Company?

Truly, our passion is educating and protecting growers.  Being an American Made company we know costs are always an issue for growers, so finding partnerships that will let us lower costs for them is always a top priority.  We are always looking for that new fabric that performs better. We also love working with growers who have ideas on how our products can be improved. But we really love the path we are on and are very optimistic about the future health of growers.  And their health will determine the future health of the industry.

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