You can give fertilizer to your plant once every 3-4 weeks. Doing this will provide it with enough nutrients to encourage healthy growth. Use an all-purpose liquid fertilizer and mix it with water to work at half of the recommended strength. Once your plant blooms, you can stop fertilizing it. There’s also no need to fertilizer it during the holidays, so wait until the season is over. You can restart fertilizing the plant when you see new growth, such as bracts, stems, or green leaves.